Andrej Pejic isn’t an ordinary model. He doesn’t only walk runways for both men and women and poses for provocative pictures, he also does knowingly controversial campaigns. One of his latest ventures has been the campaign promoting mega push-up bras for Dutch department store Hema.
The fashion world has gone upside down. And Andrej Pejic isn’t the last person to contribute to that. Do you know what he’s recently done? Not yet? You’d be surprised! The male model, who simply can’t have woman’s chest, has modeled a push-up bra for Dutch department store Hema. The idea behind the campaign was to show that person with no breasts could have ones with a good bra.
Despite the fact some people felt really angry with both the department store and the model majority seemed to be hugely impressed by the effect the bra had on Andrej Pejic’s chest. The Netherland Twitter users started commenting on the issue as soon as the news and photographs were released.
Here are two of approving comments:
“That HEMA campaign is brilliant: Andrej Pejic sporting a push-up bra?! If a man looks good in that bra, it must be good stuff.”
“Super BIG UP to Dutch department store HEMA for doing a push up bra campaign with Adrej Pejic!”
Joseph Tenni, at Mr Pejic’s Sydney-based agency, Chadwick’s, also praised the campaign. He described it as ‘revolutionary’.
He told Frockwriter:
“I’ve never known a man to do a women’s lingerie campaign before.”
Andrej Pejic causes controversies on the regular basis, with almost everything he does. She has recently been named one of The Most Compelling People Of 2011 and took position #98 on the list of 100 Sexiest Women In The World of 2011.