Apple’s dominance of the technology world shows no signs of diminishing any time soon. As the Californian tech giant announces the launch of its new iPhone 5, sales of its flagship notebook continue to soar. The Macbook Air offers compatibility with Apple’s other products, making the transfer of data, music and video with iPods and iPhones quick and easy. However, is that the real reason for its success?
Carrying Apple’s trendy notebook around is akin to buying the latest Gucci handbag or briefcase. Being seen in public with one gives the owner a sense of pride and kudos. They are a little more expensive than regular laptops and much of their technical capabilities can be matched by similar devices, yet still they continue to outsell their competitors.
People want to be seen with these devices, even if they barely use them. Many owners are using them for surfing the internet, listening to music and streaming video; all relatively simple tasks that can quite easily be performed on most smart phones. These people are proudly opening their notebooks in public places to get a reaction from the public. So sought after is Apple’s latest notebook, it is perceived by many as an achievement just to own one.
Apple have once again managed to transcend gadgetry and create something that gets tongues wagging and heads turning. As with their other famous brands, Apple has created an aesthetically pleasing package that relies as much on charm and functionality as it does on technical innovation. People now have the option of keeping their prized possession safe with a range of attractive covers and bags; there are even a number of services that will personalise the device with colour, text and graphics.
For anyone who hasn’t seen one up close, they are slim, sleek and very attractive. While most people prefer the professional-looking silver version, almost any colour is possible with customised covers. The sight of people proudly opening their device in the most theatrical way possible is a common one in coffee shops all over the country. Undoubtedly, this laptop continues to impress Apple fanatics all over the world.